A few things have changed in the last little while. I got laid off, my Mac died, and I'm flatsitting and haven't figured out - through sheer laziness - the PVR here. All of which means I've been watching a lot more TV ads than I usually do. And as the economy heads off the plank, the ads have been an interesting pointer to who's feeling the heat.
Boots have the most visible campaign. They're carpet-bombing - at least one, often two spots per break, on what seems to be every channel going. They're good, too - there can't be anyone left who doesn't think Boots when 'Here Come The Girls' plays. It's a smart choice of song - I imagine it's doing sterling service in the nation's office parties, reinforcing the brand every time.
Beyond that, Boots have a great proposition this Christmas. They sell useful stuff that doesn't feel needlessly opulent - nicer versions of the stuff you'd buy anyway. Which, if you're feeling squeezed, is exactly the sort of present you want to give and receive.
(Oh, and - ITV are running, pretty heavily, a promo with the same music. I wonder if Boots are paying them. If not, why not? And if so, is that allowed?)
Unlike every perfume manufacturer. Perfume's big at Christmas, of course, but there's a topnote of desperation this year.
Carling know it's important to check their barley themselves. And there was me, thinking grain was a freely traded commodity, on the grounds of it all being exactly the fucking same. If I'm feeling energetic tomorrow, I may check out how Carling source their barley.
UPDATE: It's all British, apparently. Phew.
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